Advertising Techniques

Bandwagon

 This technique is usually used to persuade people to join something that other people are apart of. The poster above is telling you that the woman in the photo makes bombs but she is also supporting the war by buying war bonds. The poster is trying to convince the audience to do what the poster says.

Transfer
This technique is used to add a positive light to a product or the provider of a product. In this WPA poster, the market is shedding positive qualities about itself in the way that the storekeeper buys the food brings the food to the store so you can come and buy it. The poster is wanting you to come to the market and buy the products there because the storekeeper is the one who supplies everything.

Testimonial
This technique is used to persuade the viewer to buy the product that is being endorsed by a famous person.  In the advertisement Jessica Simpson is endorsing Proactiv Skincare, this should persuade the viewer to buy the product because she uses it so they should use it too.

Heroic Icons

Uncle Sam

(recruter for Heroes)

Arlington National Monument

The article talks about heroes and what the definition of a hero is and where the word came from. It also says that the hero icon is a very large part of society and it is how we define what a hero is. Heroes come in many forms such as the average man to a more famous icon, Superman. The article also talks about how different countries define what a hero is for example in Germany, the Nazi's who died for their country were defined as an 'eternal German' or in other words a hero. The article then goes on to talk about how heroes are defined in other parts of the world.

Paper Bombs Leaflets